Has America Already Reached Its Demographic Tipping Point?
Geoffrey PrecourtWarc
Demographic shifts in American population have been well documented and, on the cusp of the 2010 nationwide census, well projected. But a new demographic audience whose presence, combined with burgeoning Hispanic and Afro-American populations, already may have pushed the U.S. beyond the tipping point of tradition into what one Advertising Research Foundation (ARF) "Re:Think 2010" keynote speaker described as the "New Mainstream".
Guy Garcia, ceo of MentaMetrix, and the author of The New Mainstream: How the Multicultural Consumer is Transforming American Business(Harper Paperbacks, October 18, 2005), spent...