UNICEF

Inserts styled to look like immunisation cards for UNICEF won agency WWAV Rapp Collins a bronze at the 2007 DMA Awards.

UNICEF

WWAV Rapp Collins

CATEGORY

Inserts

THE TEAM

James Griffiths – Group Account Director Becky Bishop – Account Director Sarah Vigors – Senior Account Manager Ginny Rasle – Account Manager Patrick Norrie – Copywriter Andy Wilson – Art Director

WHAT IS WONDERFUL...?

Our challenge was that most people don't believe that £2 a month can make a difference. We demonstrated that it can save three children's lives by immunising them from six killer diseases. Results were outstanding, beating the control creative by over 200%.

OBJECTIVES

To recruit new committed givers to give £2 a month...

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