Diageo/Bailey's
Chemistry Communications Group
CATEGORY
Brand Building
THE TEAM
Tim Clegg – Creative Head RM Jesse Little – Copywriter Hattie Whiting – Senior Account Director Claire Kemp – Account Director Lise Lauritzen – Senior Planner Mike Cavers – Executive Creative Director Geraint Williams – Studio Manager Simon Hogg – Digital Producer Nicholas Joannou – Digital Producer
WHAT IS WONDERFUL...?
We created a relationship programme to stimulate new ways and occasions to enjoy Baileys. The programme uplifted recipients' year-round consumption by 300% in FY2006 and by 224% in FY2007 (year to June) against...