Visit Wales
Partners Andrew Aldridge
THE TEAM
Alan Mackie, Mike Poole, Andy Todd, Paul Snoxell, Natalie Woodley, Caroline Macpherson, Rebecca Heselton, Richard Dunn.
WHAT IS WONDERFUL ABOUT THIS WORK?
We wanted to persuade people to visit Wales in low season. So we targeted walkers, who aren't put off by a drop of rain. 43% of recipients visited the website, outperforming last year's pack by over four to one.
OBJECTIVES
To get walkers to visit Wales in Autumn, even when the sun isn't shining. Build on positive perceptions of Wales and keep this front of mind when they're planning their next...