The Connection at St Martin's
LIDA
THE TEAM
Shaun Moran, Carl Knapper, Tom Wong, Caroline Verity, Benjamin Parr.
WHAT IS WONDERFUL ABOUT THIS WORK?
People believe that housing the homeless isn't enough. We highlighted The Connection's long-term solutions and services to help people get back on their feet. We made an immediate return of £21 for each £1 spent, with future donations increasing the return even further.
OBJECTIVES
To persuade people to help the homeless in Westminster, increase one-off and regular donations and raise awareness of The Connection's range of work on rehabilitation.
STRATEGY AND TARGETING
“Homelessness is not about...