Mercedes-Benz UK
WEAPON7
THE TEAM
Richard Moloney, Simon Gregory, Tom Scrimshaw, Laura Orton, Anna Nichols, Jeremy Garner, Ian Patrick, Laurence Mence, Rob Meldrum, Chris Bell.Other contributor: Maxus – Media agency.
WHAT IS WONDERFUL ABOUT THIS WORK?
The smart for two diesel is a very small car that can travel up to 621 miles on one tiny 33I tank. Our banner inspired 86,462 users to submit postcodes, and almost 500 to book a test drive. The overall interaction rate was an impressive 1.1%.
OBJECTIVES
To launch the smart for two diesel in the UK, raising awareness of its efficiency...