Early Learning Centre

The Early Learning Centre needed to big targets and keep pack cost down to an average of 50p in the toughest trading environment since the brand began.

Early Learning Centre

Partners Andrews Aldridge

THE TEAM

Richard Worrow, Penny Hurle, Samantha Peters, Claire Wellman, Paul Snoxell, Andy Todd.Other contributor: Quadroprint – Printer.

WHAT IS WONDERFUL ABOUT THIS WORK?

One of Early Learning Centre's core values is learning through play. We wanted to demonstrate this by giving children a taste of birthday fun to come. A 16% response rate generated sales of £8.5 million and ROI of 1:12.

OBJECTIVES

To meet big targets and keep pack cost down to an average of 50p in the toughest trading environment since the brand began.

STRATEGY AND TARGETING

Birthdays are...

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