Going Green 2
GOING GREEN 2 REPORT OVERVIEW
The Yankelovich Going Green 2 (GG2) report is a comprehensive examination of consumer attitudes about green issues and lifestyle choices. GG2 follows up on a number of issues first examined in the first Yankelovich Going Green report (GG1), which was released in July 2007. GG2 also provides a pioneering look at a number of additional green topics and marketing matters.
The GG2 report is divided into a number of in-depth, stand-alone sections:
Section 1: 2007-to-2008 Changes in Key Green Attitudes and Behaviors
Overview:Current consumer attitudes and behaviors...