British American Tobacco (Tobacco)

This Company Profile from Euromonitor provides key details and analysis of British American Tobacco (BAT), the owner of brands such as Kent and Pall Mall.
  • Cigarettes remain a crucial element of BAT’s revenue, and the company is looking to build its top brands in markets where there is growing demand for tobacco and/or increasing regulation of modern oral products, such as the US, Turkey, Vietnam and Pakistan.
  • BAT is expected to leverage its economy brands during a cost-of-living crisis to drive sales among hard-hit tobacco users.
  • The company is investing in alternatives to traditional tobacco products, growing its revenue in the e-vapour, modern oral and THP segments by 42% in 2020/21....

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