The dawn of a new post-recession consumer

Siân Jones

Marketers need to respond to changes in purchasing habits and value perceptions among recession-hit consumers worldwide.

The dawn of a new post-recession consumer

Siân Jones

Marketers need to respond to changes in purchasing habits and value perceptions among recession-hit consumers worldwide.

These are the over-riding messages from the 2009 Global Monitor, a 20-country report from the Futures Company - the coming together of Henley Centre HeadlightVision and Yankelovich. What follows is a summary of the underlying trends and data identified by the Futures Company as part of this shift in international attitudes about consumption.

Advertisers such as Hyundai (see below), Philips and Procter & Gamble's Oral B are already tapping into this new mindset.

The background...

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