Back to the corner store

Michael Pearce

Discusses relationship marketing: how it can help retailers return to treating their customers as individuals instead of faceless consumers.

Back to the corner store

Michael Pearce, TSM, reveals how relationship marketing could help marketers to focus on individual consumers once again

Michael Pearce

How do you build durable relationships with customers when competition is on the increase, consumers are more knowledgeable and techniques that once stood us in good stead seem as effective as a chocolate tennis racket? This is the sixty-four thousand dollar question.

It is little wonder that so many of us are turning back to those vague childhood memories of when relationships with customers were all there were. It is what has aptly been called corner-store...

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