Harlequin Football Club – Harlequins Big Game
Museums, Galleries, Events & Visitor AttractionsMinale Tattersfield
Viral Marketing Plan
The winning pitch consisted of creating a powerful brand that could carry and drive the whole campaign.EXECUTIVE SUMMARY
Harlequins is one of Rugby Union's premier clubs with a long and illustrious history dating from 1866. The decision was made by its chief executive to stage a major rugby match just after Christmas 2008. It would be a Guinness Premiership match between Harlequins and Leicester Tigers and would take place at the England national stadium at Twickenham instead of their usual home...