Nokia - NJourneys Project

In planning the campaign for Nokia's most high-tech cellphone, the N958GB, it was found that technology only makes sense when it provides an experience that enriches people's lives.

Nokia – NJourneys Project

Category: Brand Experience

Summary

A journey to find magic

Everyone knows technology makes people's lives simpler. Dealing with technology, however, is something only geeks are passionate about.

In planning the campaign for Nokia's most high-tech cellphone, the N958GB, we found that technology only makes sense when it provides an experience that enriches people's lives.

There should be some magic in it, too. Think of the experience such innovations as the radio, the TV, the microwave, the remote control, the cellphone or the MP3 player offer. We were nowhere near that kind of magic.

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