Pampers splashers launch
BUSINESS OPPORTUNITY AND OBJECTIVES
Once upon a time, when a mom brought her baby swimming, she had two options for containing any accidental messes that might occur. The first was to clothe her baby in uncomfortable, rubber-lined swim pants. The second was to use disposable diapers, which would swell up and eventually fall apart in the water. Neither was a particularly appealing option for any mom hoping to enjoy a day in the water with her child.
Huggies set out to tackle this problem in 1998 with the launch of Little Swimmers, the first disposable swimpant. By...