Obama for President
BACKGROUND AND OBJECTIVES
When Sen. Barack Obama announced that he was running for President, he faced the longest odds in history. He was a little known Senator with only two years of Washington experience; he was taking on Hillary Clinton, dubbed as the “inevitable” Democratic nominee, and the popular Clinton brand; lastly, he sought to become the nation's first African-American President.
Although the process of running in primaries and in a general election is overloaded with conventions, there was little that was conventional about the Obama campaign. With a team of pollsters and media consultants largely from...