Unilever Nederland N.V. – Peace, Love & Ice Cream (Netherlands)
Agency name: Waldo Creative concepts Client name: Unilever Nederland N.V. Category: Cause or Charity/Non-profit Marketing
BACKGROUND
Ben & Jerry's (B&J) (started by two hippies in 1978) is a pioneer in doing business in a socially responsible and sustainable way. Authenticity and its social mission are rooted in all the layers of the company. As part of its social mission, B&J has the overall target: 'Making the world a little bit better'. B&J takes life seriously but not too seriously! For that reason B&J always searches...