Bank of America's Extended Marketing Vision
Geoffrey Precourt
Some time last spring, when Ann Finucane, Bank of America's chief marketing officer (CMO) agreed to speak at the 98th annual conference of the Association of National Advertisers (ANA) in Orlando, FL, she told Bob Liodice, ANA president/ceo, "Nothing short of a global economic crisis could keep me away from the meeting."
In the second week of October, she kept true to her word. In a videotaped presentation, Finucane allowed, "Challenges in arcane financial markets are now on the minds of families and institutions worldwide. It's unsettling, of course, but as someone...