Trends Japanese transport and out-of-home advertising

This article (translated from the Japanese for WARC) discusses the major trends in Japan's transport and out of home advertising market during 2007 and early 2008.

Trends in Japanese Transport and Out-of-Home Advertising

TRANSPORT ADVERTISING

Transportation advertising, which includes trains, buses, taxis and airplanes as well as incidental facilities such as stations and airports, is an expanding market, as a result of relaxed regulations and developing digital technology. Most rail and bus companies use a specified agency system to sell their advertising space, in which an agency purchases advertising space from them and then resells the space to advertisers.  

East Japan Marketing: five straight years of revenue growthFor example, East Japan Marketing & Communications (a subsidiary of the passenger railway company, JR East) launched...

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