Turning FMCG onto mobile: Kraft, Arla and Unilever case studies from the Mobile Marketing Forum Budapest 2008
Carlos Grande
This is one of a series of edited extracts from the Mobile Marketing Forum 2008. Other articles cover:
- Rethinking mobile segmentation and the iPhone's impact on advertising
- P&G's mobile ambitions & case studies from emerging markets
For WARC’s full coverage of the event, visit our conference blog page.
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