Agency: Fallon | Authors: Tamsin Davies, Jon Alexander, Charlotte Stone and Greg Nugent |
Vote Eurostar – How electioneering communications contributed to a landslide victory for high-speed rail
A UNIQUE PRODUCT, A UNIQUE MOMENT IN ITS HISTORY ... AND A UNIQUE PAPER
Communication effects are hard to prove at the best of times. In major infrastructure projects, however, it is virtually impossible to do so. Eurostar is a unique business and its move from Waterloo to St Pancras International last year was a unique moment in its history. There are many stories to tell after the event, effective communication only...