Comments
John FordOld Dominion University, Virginia, USA
The subject for this issue's Comments section is our annual focus on what it takes to be a good reviewer for the International Journal of Advertising.The journal's Editor, Douglas West, recently presented awards for reviewing excellence to two members of the Editorial Review Board: Leyland Pitt from Simon Fraser University in Vancouver, British Columbia, and Shintaro Okazaki from Autonomous University of Madrid, Spain. Once again, it was our feeling that their views on the reviewing process, publishing or research in general would be of interest not only to potential contributors...