The superiority of panel research: a fast food choice modeling case study using online panel research
Brian FineAMR Interactive and University of Technology, Sydney (UTS), Australia
Con Menictas and Edward WeiAMR Interactive, Australia
INTRODUCTION
Clients demand validity from researchers! We are seeing a global initiative to ensure that quality standards are developed for online research. The ARF has launched an Online Research Quality Control Council and there is an ISO initiative in this area, with support and involvement internationally.
At a specific level, this paper provides focus on online panels on matters of geographic reach, experimental...