Hand held devices – how to make physicians participate in hospital market research and love it
Daniela DeningMedcenter Solutions Inc, Argentina
Carlos Eduardo ReisMedcenter Solutions Inc, Brazil
INTRODUCTION
Hospital market research is limited by restricted access to different hospital units and by the difficult interaction with health care professionals in this environment. Because of that, market research about medical devices, drug usage and medical procedures is usually done using medical records and surveys with health care professionals.
Mobile information and communication tools have not only the potential to help health care professionals with relevant information at the point...