Mail Boxes Etc., Inc.: See Your Small Business On The Super Bowl campaign
Susan RislandOVERVIEW
Mail Boxes Etc., Inc. (MBE), a network of franchise centers that provided products and services for small businesses, generated widespread excitement among its primary customers by offering them a chance to win a free television commercial in the "See Your Small Business on the Super Bowl" campaign. Entrepreneurs were asked to write a brief essay describing their businesses and explaining what they would like to tell the public in a national television commercial. From thousands of entries Mail Boxes Etc. selected semifinalists, announced a...