Eastman Kodak Company: Advantix campaign
Susan RislandOVERVIEW
Eastman Kodak Company ran one of the largest advertising campaigns in its history to publicize the Advanced Photo System (APS), a new type of camera, film, and related products developed jointly by Kodak and a number of competitors. Kodak's APS cameras were designed primarily to make photography easier for the snap-shooter, the consumer who took pictures to remember birthdays and other such occasions.
Because the public was still confused about APS after an initial marketing campaign in 1996, the company hired ad agency Ogilvy & Mather of New York to design new...