National Basketball Association: Bill Murray campaign
Daryl MallettOverview
In October 1993 basketball superstar Michael Jordan, arguably the sport's greatest player ever, retired amidst great fanfare and a press conference called by the NBA. The association would not have another officially sanctioned "press release" until the new advertisement campaign began. Actor Bill Murray, already well known for his role as a regular on Saturday Night Live as well as his roles in such films as Caddyshack, Stripes, Ghostbusters, Little Shop of Horrors, and Groundhog Day—and who would go on to costar with Jordan in...