Understanding citizen expectations – changing public perceptions of corporate social responsibility: a segmentation of global public opinion
Chris Coulter, Lloyd Hetherington and Eugene KritskiGlobeScan, Canada
INTRODUCTION
In 1999, GlobeScan launched the Corporate Social Responsibility (CSR) Monitor, a global research study on the changing public expectations of companies. This survey of 1,000 people in each of 20+ countries has been annually tracking views of CSR through a period where corporations have been paying increasing attention to the management of social and environmental responsibility. The surveys are made possible through the collaborative efforts of GlobeScan's research partners...