Agency: DDB London/Tribal DDB | Authors: Georgina Murray-Burton, Matt Dyke, Tristram Harrison, Les Binet, Sarah Carter, Alex Ebdon and Matt Law |
Monopoly Here & Now – Pass GO. Collect £1.5million: how a radical, experiential approach to communications reinvigorated Monopoly, turning it into the best selling game of 2005
INTRODUCTION
This is a story of success against all the odds. We show how one of the oldest board games in the world re-captured the hearts of a nation and re-ignited the British public's passion for competing against one another to make money.
It is the story of how a radically...