Using ambient media to promote HIV/AIDS protective behaviour change
Tahir Turk, Michael T. Ewing and Fiona J. NewtonMonash University
INTRODUCTION
Acquired immunodeficiency syndrome (AIDS) and human immunodeficiency virus (HIV) are major health issues facing developing and developed nations alike. Since HIV/AIDS first emerged in 1981, it is estimated that at least 25 million individuals have died of this disease. In 2005 alone, around 3.1 million (range 2.8–3.6 million) people were reported to have died of AIDS-related illnesses (UNAIDS/WHO 2005). In addition, the number of people living with HIV – the precursor to AIDS – continues...