Agency: Target Marketing and Communications Inc | Authors: Andrew Young, Norm Purdy, Mark McCauley, Noel O'Dea, Tom Murphy, Brian Sheppard, Kurt Mills, Terri Roberts, James Jung, Laurelyn Priestley and Denise Seach |
McCain Crescendo Rising Crust Pizza
Advertiser: McCain Foods Awards: Off to A Good Start - Gold
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): December 2004 – May 2005.Start of Advertising/Communication Effort: 05 December 2004.Base Period for Comparison: December 2003 – May 2004.
The essence of positioning is sacrifice. You must be willing to give upsomething in order to establish that...