Guided Selling - Merging Marketing and Sales

Lisa Burris Arthur

If you think that marketing and sales can't work together, think again. This paper shows it is easy to blur the line between marketing and sales, and to reap profitable results by using the latest online strategies.

Guided Selling - Merging Marketing & Sales

Lisa Burris ArthurOracle Corporation

Online marketing has come a long way.

As the Internet became a more pervasive communication tool, marketing departments started using as an electronic brochure. That was the first wave of e-Marketing.

The second wave came as e-mail technologies advanced and marketers began to use broadcast e-mail as a way to communicate as a supplement — or a replacement — to traditional direct mail.

What's happening now is the next evolution of online marketing. It is no longer just about sending targeted e-mails. Today, online marketing is about education...

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