Culture, Communications and Business: The Power of Advanced Semiotics
Katja Maggio-MullerProcter & Gamble
Malcolm EvansSpace Doctors
CONNECTIONS
“I saw a paper from the UK MRS Research 2001 conference and it immediately connected with a vision in my mind of how semiotics could be put to use in as yet unheard of ways within my own organisation. Listen to what comes next. What connections are occurring in your mind?” (Katja Maggio-Muller)
CLIENT AND AGENCY
This is the story of how Procter & Gamble and UK-based marketing semiotics agency Space Doctors have been working together for 4 years across...