From Cohort to Communications: Connecting with the Over 50's
Fiona WoodCentral Office of Information
Jill ArmstrongStimulating World
THE IMPORTANCE OF OLDER PEOPLE AS A TARGET AUDIENCE
The latest Common Good research programme,(1)a government funded study run by the COI's Research Unit, focuses on helping government departments communicate more effectively with older people. Aiming to take a look at the world through the eyes of older people themselves, this study set out to challenge some of the myths and stereotypes that surround this audience, and to identify new ways of targeting them by exploring how their experience...