Pampers – World of Babies
Brand Name: Pampers World of BabiesAdvertiser: Procter & GambleAgency: Saatchi & SaatchiPrize: SilverCategory: FMCG Household
SUMMARY
Pampers sought to accelerate brand trust and business growth in two markets facing very specific and different challenges. In Sweden, Pampers is the second player behind a strong local competitor Libero, while in Greece, Pampers' leadership share was thought to have reached a level that could not be surpassed. The resulting 'World of Babies' campaign brought to life the experience of being a baby for the target mums...