The Calculus of Consumer Privacy
Howard Moskowitz and Barbara IttyMoskowitz Jacobs Inc., United States
Jeff EwaldThe Optimization Group, Inc., United States
Jacqueline BeckleyThe Insight & Understanding Group, United States
PART 1: PRIVACY AS A SOCIAL, LEGAL AND BUSINESS ISSUE
“I've never looked through a keyhole without finding someone was looking back”. Judy Garland (1967), US actress, singer
“You have no privacy anyway, get over it”
Scott McNealy, CEO Sun Microsystems, 1995
“The poorest man may in his cottage defiance to all the force of the crown. It may be frail; its roof may shake;...