Agency: Leo Burnett | Authors: Sharon Masnick and Mark Stockdale |
Heinz Salad Cream
Never say die: the revival of Heinz Salad Cream
Background
Invented in 1914, Heinz Salad Cream became a great British icon.
Which was its problem.
By 1980 it symbolised the 'Great British salad': lukewarm lettuce, soggy tomato, dry cucumber the sort of thing you'd had to endure back in the 60s and 70s at some aged Aunt's house. Think ...