Brand Name: Accenture Client Name: AccentureAgency Name: Young & Rubicam Category for this Entry: Corporate (Gold)
Summary
With the consulting category experiencing slowed growth due to the economic climate, the name of the game in this business has been to steal share from competitors. With many companies offering similar services, differentiation is the key to gaining awareness and consideration, the first step in the buying process. With the 'I Am...
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