Multimedia And Multi-Channel Effects
Paul Baker Ohal
The simple answer to the above question is 'Yes'. The reason is culture. I will discuss each of the key elements 'measure', 'disentangle', 'multi-media', 'multi-channel', 'brands' and 'ten years' time' in turn, albeit in a different order.
Ten years' time
I have been modelling the effects of media on sales for 30 years. Thus in the context of 'ten years' time' I have ...