Jestyn Thirkell-White UBS
UBS is one of the world's leading financial firms the sixth largest bank globally by market capitalisation, with over 65,000 staff worldwide. We are the world's largest wealth manager, a bulge-bracket investment banking and securities firm, and one of the largest global asset managers. In Switzerland, we are the clear market leader in retail and commercial banking. But in every market outside...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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