Agency: Cheetham Bell JWT | Author: Gillian Farrell |
Manchester Evening News Jobs Section
'Local paper bucks the trend with unexpected revenue boost'
INTRODUCTION Do something about falling recruitment advertising revenue!
Classified advertising is a major revenue generator[1] for any newspaper and within that category recruitment advertising is by far the most profitable section. For the Manchester Evening News (MEN) recruitment advertising accounts for over 50%[2]of total company revenue. Faced with the grim economic outlook at the end of 2001, the newspaper was...