this article is sponsored by...
The rise of product placement
Allyson L. StewartAllen
Pop music; books; movies; television all brand vehicles American marketers are using more than ever before. And not without some controversy.
Pop music
According to the San Franciscobased tracking bureau www.americanbrandstand.com, the rap songs populating the Billboard Hot 100 music chart are where brands of all types fight it out for notoriety. In their latest yeartodate rankings, MercedesBenz holds top place with 104 mentions in songs, followed by Lexus (48), Gucci (47), Burberry (42), Prada (39), Cadillac (35) and Lamborghini (34). The rest on the list...