building loyalty and profits with customer magazines
Hilary WeaverAssociation of Publishing Agencies
'Contract publishing has come of age,' states the latest Mintel report (1). Publishing agency revenues have grown by 213% since 1995, and now account for 313 million of marketing spend. Mintel also forecasts further healthy growth over the next five years, predicting that revenue will pass 450 million by 2007. The rise of customer publishing has been a phenomenal success story, particularly at a time when marketers are reducing their budgets. Two recent studies commissioned by the Association of Publishing Agencies (APA) set out to...