A cup of tea, a sofa and a remote control

David Walker

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005.

A Cup Of Tea, A Sofa And A Remote Control

The world of research through interactive TV

David WalkerResearch International Group

 

INTRODUCTION

It is estimated that around 35% of households in the United Kingdom currently have access to interactive services through digital television, with some estimates predicting that this will have grown to 85% by 2006. Digital television services currently give access to a range of email, retail and informational services through a standard television with a set top box. The use of digital TV is, of course, not restricted to the United Kingdom and there are a...

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