Building Your Brand With Laptop Sales Presentations
How multimedia can help increase sales force effectiveness
Elan Cole andMichael Lingle, Tonic Studios, Inc.
One of the biggest challenges in the marketplace continues to be the development and maintenance of a strong brand. This isnt a news flash. Companies understand this and spend millions of dollars every year supporting brand identity through ad campaigns, public relations, print marketing, websites, logos and many other efforts. These all work well when reaching Out to a mass market. However, when it comes to the face-to-face sales meeting often the crucial...