New Lamps For Old?
Mick WilliamsonTRBIThe Research Business International has developed a ground breaking research methodology, called Innervision. For the first time in a market research setting, I would argue, it explores emotional drivers and subconscious feelings, and we hope to convince you that this is not just another case of a research company overclaiming. As an inducement to reading further, we suggest this approach might even provide a real alternative to commissioning and attending focus groups if only in the context of NPD and creative development.
We thought that the approach which has its...