Media Outlook 2001: Radio
Kevin MillerABC Radio Networks
Listen Up! Radio will end 2001 better positioned as an advertising medium than at any time since the invention of TV. That's because radio is tuned in to several key consumer value, media usage, and lifestyle trends that amplify its strengths in today's rapidly changing media marketplace.
Media savvy pros already know the story 'behind the numbers' of radio's strong outlook. Things like national reach comparable to network television, steady revenue growth, audience increases, technology that is bringing radio's content to internet/satellite delivery systems, commercial copy splits, and broader adoption of...