Consumer World

Charles Dawson

RISC analysis shows how people across Europe see happiness and its pursuit.

Consumer World

Charles Dawson

'Charles, for heaven's sake make up your mind', said my wife. 'Do you want to be happy, or do you want to be right?'

I had been chewing my teeth and muttering darkly about some iniquity or other, and found myself suddenly skewered by Lindy's uncomfortably penetrating question. I responded with a rather lame 'Umm, well...'.

Such things set a man to thinking. It occurred to me first that I really wanted both, and more besides. Second, that I was probably not the only person on the planet who felt that way.

One of the afflictions...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands