Pitch time: Three Agencies' view
Nancy Gaines
THE HOMETOWN WON THE DAY AS MULLEN ADVERTISING SATED ITS APPETITE FOR NEW BUSINESS WITH A VERYFINE VICTORY.
'New-business pitches can be really discouraging,' Cliff Freeman was saying. He sounded a tad rejected, but resolute. 'There are so many weird variables. When I heard that Chiat only gets one of 10 they pitch and I don't know if that's true I felt a little better.
'But I look back very favorably on the Veryfine review. The only thing I regret is that we didn't get it. I think we would have...