Fighting cancer with more than medicine

Fiona Bioletti

National press and poster campaign for Cancer Relief Macmillan Fund, 1991-4. Objective: to increase rate of growth in funds by making the charity and its work better known; background account shows how they were less well understood than the major cancer charities.
Agency: J Walter ThompsonAuthor: Fiona Bioletti

Fighting cancer with more than medicine

INTRODUCTION

If you have experienced being told that you or someone close to you has cancer, you will know that it feels like a death sentence. With good reason. The statistics are enough to strike fear into every heart in Britain.

One in four people in the UK currently dies from cancer and one in three will get it at some point in their lives. About 300,000 people are diagnosed with cancer each year. The prediction is that by 2015 the odds will have shortened...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands