Children, smoking and advertising: the evidence is there for those who wish to see it (a reply)
G.B. Hastings, P.P. Aitken and A.M. MacKintosh
In a recent article in this journal, Colin McDonald (1993) criticized our research on cigarette advertising and children's smoking. This paper refutes each of his criticisms and shows that our research and that of others in this field provides a convincing argument that cigarette advertising doesinfluence children's smoking. These arguments are now widely accepted, with the only prominent disagreement coming from those with most to lose - the tobacco...